(Beauty / Identity | Elegant & Inclusive) Sahra Beauty is a luxury makeup brand that blends Arabian cultural elegance with modern sophistication. The identity centers on a timeless interlocked SB monogram and a refined wordmark, symbolizing confidence and allure. The deep plum and gold palette evokes desert sunsets and luxury finishes, carried across packaging, digital assets, and editorial campaigns. The tagline “Born Bold. Made Timeless.” reinforces the brand’s promise of empowering beauty that lasts.

(F&B / Packaging | Bold & Playful) Phily’s rebrand was all about turning a familiar indulgence into a bold, unforgettable experience. We crafted a visual identity that feels as fresh as the product — with punchy typography, playful layout, and packaging designed to stand out on every shelf. From logo to lid, every detail invites curiosity and screams flavor-forward fun.

(Beauty / Identity | Elegant & Inclusive) Sensaya’s identity was designed to reflect modern beauty values: simplicity, inclusivity, and inner confidence. We developed a minimalist yet expressive visual language rooted in calm tones and elegant typography. The result is a brand that feels personal, clean, and empowering — built to resonate across skin tones, genders, and age groups.